Wild is the UK's number one refillable personal care brand, founded in 2019 by childhood friends Charlie Bowes-Lyon and Freddy Ward with a mission to remove single-use plastic from bathrooms everywhere. Their product range — including natural deodorants, body washes, hand washes, lip balms, and soaps — is made with over 90% natural ingredients, free from harsh chemicals like aluminium and parabens, and housed in reusable, compostable, or recyclable packaging. A certified B Corp, Wild was acquired by Unilever in 2025 and continues to grow as a leader in sustainable personal care.
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