Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Fatty15 is a supplement which helps your cells stay stronger and you feeling younger so you can restore health and mindfulness and age on your own terms.
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Wild Nutrition makes high-quality supplements for a variety of health needs and lifestyles.
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Wholier is a science-backed multivitamin designed to complement your plant-based lifestyle. It’s the best daily routine to support sustained energy, clarity and immunity. Delivered sustainably, on your schedule.
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Verb Energy offers caffeinated energy bars that combine the energizing power of organic green tea with delicious flavors to provide a smooth, jitter-free boost. Perfect for on-the-go energy, these pocket-sized bars are crafted to keep you focused and fueled throughout your day.
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Daily Elements offers premium electrolyte supplements designed to keep you hydrated and energized throughout the day. Their products are formulated with a balanced mix of essential minerals and electrolytes, making them perfect for enhancing your daily hydration routine.
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Trubrain's supplements are nootropics blended to increase your verbal fluency, avoid distractions and boost mental output.
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Bask and Lather is a hair care brand focused on natural solutions for healthier, stronger hair. Their best-selling scalp stimulators, oils, and serums are formulated to reduce shedding, support growth, and improve hair texture using clean, effective ingredients. The brand has built a loyal community by emphasizing results-driven products for all hair types.
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Betterbrand makes science-backed supplements to help you live a more fulfilled, empowered, and balanced life. Betterbrand has three products: BetterLungs (respiratory & immune health), BetterMorning (alcohol & recovery aid), and BetterFocus (energy & focus).
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BetterBrand offers science-backed supplements designed to support lung, liver, and gut health through natural ingredients. Their flagship product, BetterLungs®, helps improve respiratory and immune function, while other offerings like BetterMushrooms® boost energy, focus, and mood. Made in a GMP-certified facility and tested in third-party labs, BetterBrand’s products provide a clean, non-invasive solution for better living without harsh chemicals or medications.
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Momentous offers a range of high-quality supplements and nutrition products designed to support various health goals, including sleep, cognitive function, athletic performance, and foundational health. Their products are formulated with clean, scientifically-backed ingredients, aimed at enhancing body and mind performance, and are trusted by professional athletes and health experts alike.
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Truvani makes plant protein with no nasty ingredients.
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feelfrsh is a wellness brand offering science-backed supplements designed to support mental clarity, energy, and overall well-being. With clean, effective formulas and transparent ingredients, feelfrsh helps you feel your best—naturally and consistently.
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