Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Ketone-IQ by H.V.M.N. offers a unique, natural energy boost with its high-performance ketone supplements. Designed to enhance mental clarity, athletic performance, and overall focus, Ketone-IQ provides a sustainable source of energy without the crashes associated with sugar or caffeine. Ideal for anyone seeking improved endurance and cognitive function, these ketone shots are a convenient addition to any routine.
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ARMRA makes a nutrient-rich colostrum concentrate that protects, restores, and enhances immune health and cellular performance. Sourced from grass-fed cow’s colostrum, their products contain over 400 bioactive nutrients that support immune function, gut health, skin vitality, and more. Using their proprietary Cold-Chain BioPotent Technology, ARMRA ensures the nutrients are preserved in their most potent and bioavailable form.
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Athletic Greens is formulated with 75 vitamins, minerals and whole food-sourced ingredients, carefully selected for high potency and bioavailability. Their high efficacy greens powder provides daily support in 5 crucial areas of health.
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Moom creates personalized daily rituals formulated with experts that combine ancient Ayurvedic tradition with modern scientific practice.
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First Day, is all about fresh starts, healthy lives, and wise choices. Their mission is to support your family's health and happiness with real science and wholesome ingredients, starting with their kids multivitamin.
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Misfits Health harnesses all that plants have to offer to make nourishing products for health and wellness.
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Comprehensive daily nutrition in a simple, healthy and delicious gummy.
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Daily fasting mints and expert-led, personalized one-on-one metabolic coaching to help you (re)discover your best self.
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Natural remedies made with non-toxic ingredients that actually work. From immune support, to tension relief and upset stomach - Hilma's products are your new medical cabinet.
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Joy Organics offers a variety of premium CBD products, including CBD tinctures, salves, gummies, softgels and more.
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OFFFIELD uses a proprietary blend of Adaptogens, Electrolytes and Cannabinoids to improve performance, lower anxiety, and alleviate inflammation for daily exercise and activity.
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Kaged is a brand focused on providing premium, health-focused sports nutrition products that are backed by science. Their mission is to help customers achieve their fitness goals by offering supplements made with high-quality, clean ingredients in effective doses, supporting both performance and health.
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