Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.
Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.
Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.
KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.
Symbiome revolutionizes skincare with science-backed, biome-friendly products. Using a minimal number of high-quality, bioactive ingredients, they aim to restore the skin’s natural balance and health. Each product is designed to enhance the skin’s microbiome for a radiant, healthy glow.
Convié is a community-focused beauty brand that creates high-quality, inclusive skincare and makeup products. Their mission is to empower individuals through beauty, offering products that cater to diverse skin tones and types, while fostering a supportive and engaged community.
Everything you need to build a better DTC brand, business and tech stack.
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