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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
ColourPop

ColourPop is a beauty brand that redefines luxury with high-quality, affordable makeup products. Known for their vibrant and innovative color cosmetics, they offer everything from eyeshadows and lipsticks to skincare, all developed and manufactured in-house. Committed to cruelty-free practices, ColourPop provides trendsetting beauty solutions that are both wallet-friendly and community-focused.​⬤

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Mooncat

Mooncat redefines the nail polish experience with its bold, cruelty-free, and vegan formulas. The brand’s vibrant color collections and unique finishes are designed for those who want to express their creativity and individuality through their nails, making each manicure a statement piece.

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Rare Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

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ILIA

ILIA Beauty leads the clean beauty movement with conscious, award-winning products.

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Jones Road

Jones Road is a clean beauty brand founded by makeup artist Bobbi Brown that sells high-grade, "no-makeup makeup" products for all skin types and tones. The brand emphasizes high-quality, clean formulations free of certain potentially harmful ingredients like phthalates, sulfates, and petrolatum. Their product range includes items such as foundation, tinted moisturizer, bronzer, and lip products.

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Truly Beauty

Truly Beauty is a clean beauty brand that combines vegan ingredients with high-end actives to deliver real results. They offer a range of skincare, body care, and hair care products. These products are designed to nourish your skin and enhance your natural beauty. Truly Beauty focuses on creating products that look and smell great while being effective. All their products are cruelty-free and made with clean, high-quality ingredients.

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Maelys

Maelys Cosmetics focuses on body-enhancing beauty products that deliver real results. Their best-sellers include the B-Tight Lift & Firm Booty Mask and the B-Flat Belly Firming Cream, which target specific areas to firm, smooth, and improve skin appearance.

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Merit

MERIT is Minimalist Beauty. Well-edited makeup essentials, safe for body, skin, and planet, that have earned a place on your vanity.

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New Epicutis

Epicutis is a science-driven skincare brand that merges clean beauty with clinical efficacy. Developed by scientists and dermatologists, its formulations feature patented ingredients that target inflammation and promote skin health at the molecular level. Epicutis delivers luxurious, minimalist skincare with maximum results.

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Mented Cosmetics

From original nude lipsticks to eyeshadow palettes to blushes, each of Mented Cosmetics' makeup products are perfectly pigmented to match your skin tones.

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Beekman 1802

Beekman 1802 combines the power of goat milk with clean skincare science to create gentle, effective products for sensitive skin. Known for their Bloom Cream moisturizer and goat milk-based serums, Beekman 1802's range focuses on balancing the skin microbiome while promoting better aging and hydration. Their commitment to kindness extends beyond skincare, with cruelty-free practices, eco-friendly initiatives, and community-driven efforts.

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bareMinerals Development

bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.

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