The activewear category in D2C is booming. That’s because creating a community around a specific sport or aesthetic has never been more accessible than it has today. It’s why we’re seeing brands like Tracksmith take over the running world, or Gymshark with the body building community, or even Outdoor Voices with light hiking / activewear for every day use.
Soar is a running performance brand based out of London. Founder Tim Soar created the company out of a desire to bring the best fabrics to runners, without sacrificing fashion. Overall, it is some excellent running gear.
Bandier sells high-end women's activewear. Visit Bandier to shop performance bras and leggings for every workout, exclusive designer styles and collaboration.
LifeLabs is an apparel company and material science lab focused on reinventing how people think about performance materials and sustainable clothing. LifeLabs has 11 patents and created CoolLife, the world's first thermally transparent fabric.
You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.
LSKD (Loose Kid)... is an Australian-owned and operated brand that prides itself in producing, high-quality, functional sportswear with a street aesthetic.