The activewear category in D2C is booming. That’s because creating a community around a specific sport or aesthetic has never been more accessible than it has today. It’s why we’re seeing brands like Tracksmith take over the running world, or Gymshark with the body building community, or even Outdoor Voices with light hiking / activewear for every day use.
LifeLabs is an apparel company and material science lab focused on reinventing how people think about performance materials and sustainable clothing. LifeLabs has 11 patents and created CoolLife, the world's first thermally transparent fabric.
You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.
LSKD (Loose Kid)... is an Australian-owned and operated brand that prides itself in producing, high-quality, functional sportswear with a street aesthetic.