Barrel specializes in helping CPG brands build scalable, story-driven websites that connect brand, product and customer across retail, marketplace and digital channels. From strategy to design, GEO/SEO to Shopify, we build digital flagships that grow with our clients and power future campaigns, launches and connections.
Barrel is a globally distributed team that exists to provide clients with exceptional service and work that generates impactful results. Approaching projects from the perspective of the customer, there's a mission to create experiences that resonate, add value, and help brands build lasting community connections.
Barrel, a Shopify Premier Partner, has worked with CPG brands of all sizes, crafting tailored websites experiences that go beyond transactions. They've helped:
Barrel's core services include:
Redesign an existing website, create from scratch, or replatform to Shopify Plus.
Deep-dive into site performance & opportunities that lead to concrete next steps.
Enhance the experience across all touch points to convert and retain customers.
Whether you’re working on a single project or an ongoing retainer, Barrel runs through a dedicated step-by-step process:
This process ensures ensures every engagement drives meaningful results.
Explore Barrel's work in your space to see what results they've been able to drive for similar brands.
Pulling one from these, we can look at their work with Once Upon a Farm. They're a brand that creates cold-pressed pouches & plant-rich meals for babies, toddlers, and big kids. To launch the brand to market, Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery. The new experience led to a 80% increase in DTC sales, 5,600% increase in sessions and 100% boost in conversion rate.
Barrel has partnered with celebrity- and creator-led CPG brands to bring their stories to life online and build meaningful connections with their communities. Backed by nearly two decades of CPG experience, they help define the “why” behind the product and create scalable systems that support launches, new drops, and ongoing brand evolution.
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Once Upon a Farm is a company that specializes in organic baby and children's food products. The company was founded with the mission of providing wholesome and nutritious food options for young children, emphasizing the use of organic and clean ingredients. Once Upon a Farm is known for its commitment to quality, transparency, and sustainability.
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