Barrel specializes in helping CPG brands build scalable, story-driven websites that connect brand, product and customer across retail, marketplace and digital channels. From strategy to design, GEO/SEO to Shopify, we build digital flagships that grow with our clients and power future campaigns, launches and connections.
Barrel is a globally distributed team that exists to provide clients with exceptional service and work that generates impactful results. Approaching projects from the perspective of the customer, there's a mission to create experiences that resonate, add value, and help brands build lasting community connections.
Barrel, a Shopify Premier Partner, has worked with CPG brands of all sizes, crafting tailored websites experiences that go beyond transactions. They've helped:
Barrel's core services include:
Redesign an existing website, create from scratch, or replatform to Shopify Plus.
Deep-dive into site performance & opportunities that lead to concrete next steps.
Enhance the experience across all touch points to convert and retain customers.
Whether you’re working on a single project or an ongoing retainer, Barrel runs through a dedicated step-by-step process:
This process ensures ensures every engagement drives meaningful results.
Explore Barrel's work in your space to see what results they've been able to drive for similar brands.
Pulling one from these, we can look at their work with Once Upon a Farm. They're a brand that creates cold-pressed pouches & plant-rich meals for babies, toddlers, and big kids. To launch the brand to market, Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery. The new experience led to a 80% increase in DTC sales, 5,600% increase in sessions and 100% boost in conversion rate.
Barrel has partnered with celebrity- and creator-led CPG brands to bring their stories to life online and build meaningful connections with their communities. Backed by nearly two decades of CPG experience, they help define the “why” behind the product and create scalable systems that support launches, new drops, and ongoing brand evolution.
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818 is an award-winning, hand-crafted tequila brand founded by Kendall Jenner and produced at a family-owned-and-operated distillery in Jalisco, Mexico — named after her hometown area code. Made from 100% Blue Weber agave, hand-picked by jimadores and slow-cooked in traditional brick ovens, 818 has won over 40 blind tasting awards across major international spirits competitions since launching in 2021. With a strong focus on sustainability — from agave farming to bottle production — and a growing global footprint, 818 has quickly established itself as one of the most talked-about tequila brands of its generation.
Revision Skincare is a medical-grade professional skincare brand founded in Irving, Texas, with over 40 years of experience developing clinically-validated, high-potency formulations rooted in pharmaceutical-grade research and testing. Sold exclusively through physicians, dermatologists, and aesthetic practices across 16+ countries, the brand's collection targets skin longevity, lines and wrinkles, firmness, texture, and sun protection — using only the purest, most efficacious ingredients, never tested on animals. Now owned by Gryphon Investors, Revision continues to grow as one of the leading independent brands in the physician-dispensed skincare category.
Khloud is a Los Angeles-based better-for-you snack brand founded by Khloé Kardashian and launched in April 2025, built on the belief that functional snacking shouldn't mean sacrificing taste or loading up on artificial ingredients. Their protein popcorn is crafted from non-GMO whole-grain Nebraska corn, dusted with a signature "Khloud Dust" milk protein and seasoning blend that delivers 7g of protein per serving — no seed oils, no added flavors, no fluff. Backed by $12 million in funding from investors including Serena Ventures and WME, Khloud has quickly expanded from popcorn into protein chips, becoming one of the fastest-growing functional snack brands in the US.
McCormick & Company is a global flavour leader founded in Baltimore in 1889 by Willoughby McCormick, growing from a one-room cellar operation into the world's largest producer of spices, seasoning mixes, condiments, and flavour products. Now headquartered in Hunt Valley, Maryland, the Fortune 500 company sells its iconic red-cap spices and beloved brands — including Frank's RedHot, French's, and Old Bay — in over 170 countries and territories. For over 135 years, McCormick has been the trusted name in flavour, partnering with farmers across 80 countries to deliver consistent, quality ingredients to home kitchens and professional kitchens alike.
Instant Pot is a Canadian-born kitchen appliance brand founded in 2009 by engineer Robert Wang and a team of technology veterans in Ottawa, Ontario, who set out to reinvent food preparation with a smarter, safer, and more convenient multi-cooker. Their flagship electric pressure cooker — combining pressure cooking, slow cooking, rice cooking, sautéing, steaming, and more in one device — became a cultural phenomenon and Amazon's #1 bestselling product, helping millions of busy households cook faster and healthier. Now operating as Instant Pot Brands under private equity ownership in Chicago, the brand continues to expand its range of air fryers, rice cookers, and smart appliances.
Everything you need to build a better DTC brand, business and tech stack.
