
Taylor Sicard has worked every side of the Shopify ecosystem. He was an early Shopify employee who helped build the partner program, then a merchant operator who co-founded WIN Brands Group and grew it to mid nine figures in annual revenue. That operator experience is what he brings to DTC brands. He works with founders and teams from $5M through enterprise on profit-first growth: the unit economics, margins, and calls that compound instead of chasing vanity revenue. His client work spans Nike, Coca-Cola, Hallmark, and P&G, plus DTC brands at every stage in between. He also advises SaaS and app founders in the Shopify ecosystem, joining early and helping them scale past $100M, drawing on his own software exit to Tiny. Not a generalist, not an agency. One operator who has done the work. See what to look for in a DTC consultant, then start a conversation.
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