David

David is a New York City-based nutrition brand founded in 2023 by RXBAR co-founder Peter Rahal and Zach Ranen, engineered with a singular obsession: delivering the highest protein-to-calorie ratio of any bar on the market — 28g of protein in just 150 calories and 0g of sugar. Powered by a proprietary EPG fat system (a modified plant-based fat with 0.7 calories per gram) developed through rigorous food science, David has rapidly become one of the most talked-about better-for-you food brands in the US, backed by $85M in funding from Valor Equity Partners, Greenoaks, and investors including Andrew Huberman and Peter Attia. Now expanding into protein ice cream and canned wild-caught cod, David is building a platform of high-protein, blood-sugar-friendly foods that are genuinely craveable.